Sanjoh

About Sanjoh

SANJOH is the brainchild of designer Arsh Gupta, born during one of his college projects in 2024. With a passion for design and a deep connection to his culture, Arsh sought to blend sustainability with the timeless essence of clothing, aiming to revive cherished memories through his creations, following the path of nostalgia.

Circularity in Fashion

The agendas of sustainable as well as ethical fashion are now quite well-known in the industry, but how successful are we when it comes to addressing these topics and adapting them into our daily lifestyle?

Circular fashion refers to the intentional design and creation of fashion products aimed at increasing their durability, and reliability, and ensuring their safe return to the biosphere. According to https://pomp.store/blogs/journal/best-circular-fashion-brands, numerous brands like Mara Hoffman, Outerknown, and Thousand Fell are following the same concept.

Being a part of this planet, we all have roles to play. As designers, we should analyze the pros and cons of each aspect of what we offer and to whom we offer it. Additionally, every label should adapt to the concept of circular fashion by realizing what the next step is and what the last one will be.Changes cannot be brought about alone, but we need to start individually. After all, it's a long journey ahead, as we need human change, not just climate change.

What is Circular Fashion?

Why Fast Fashion?

We are all aware of how fast fashion is leading in today's retail fashion industry. But have you ever wondered why? Most people practicing it are well aware of the side effects of fast fashion, yet they continue to support it. During a discussion about this issue with a few strangers in a nearby clothing store, I analyzed that they lack the time, which directly affects their ability to make the right choices for themselves.

What Can Be Done?

Article series - Crafts of Kaashi

Varanasi, also known as Kashi, is renowned for its rich cultural heritage and exquisite craftsmanship, especially in the realm of sarees. The Varanasi saree, also called Banarasi saree, is an epitome of elegance, luxury, and tradition.

Crafted meticulously by skilled artisans, these sarees are woven with fine silk and often embellished with intricate designs, including floral motifs, paisleys, and intricate borders called 'zari'. The use of gold and silver threads adds a touch of opulence to these sarees, making them highly coveted among women across India and the world.

The craft of making Banarasi sarees has been passed down through generations, with families of weavers dedicated to preserving this ancient art form. Each saree is a labor of love, taking weeks or even months to complete, depending on its intricacy.

Beyond being just clothing, Banarasi sarees hold deep cultural significance. They are worn on special occasions such as weddings, festivals, and religious ceremonies, symbolizing grace, tradition, and heritage.

In essence, the Banarasi saree is not just a garment; it is a piece of art that encapsulates the rich cultural heritage of Varanasi, making it a timeless treasure cherished by women for centuries.